The CGEM has identified, after a detailed economic study, 100 important measures that needs to be taken to improve the competitiveness of domestic companies; 29 among those measures were marked with a P (Priority) level.
These measures require rapid implementation to “rehabilitate the industrial investment” said Meryem Bensalah Chaqroun, CGEM President.
The CGEM report has also recommended the strengthening of the visibility and the attractiveness of the “Made in Morocco” label throughout better distribution and marketing both in Morocco and abroad.
The Moroccan Times
