Smeia Appointed as Exclusive Importer and Distributor for Jaguar in Morocco

Smeia Appointed as Exclusive Importer and Distributor for Jaguar in Morocco


Jaguar Land Rover, the leading manufacturer of premium luxury vehicles, today announced the appointment of Smeia as the exclusive importer and distributor for Jaguar vehicles in the Kingdom of Morocco.  Smeia, one of the most reputable names in Morocco’s automotive industry, is a leader in the premium luxury segment and has been a long standing stakeholder and official Land Rover distributor in the Kingdom for over 50 years.

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The announcement was made at a press conference in the new Smeia Jaguar Land Rover showroom in Casablanca. The addition of the Jaguar brand to the Smeia luxury automotive portfolio reaffirms Jaguar Land Rover’s commitment to the partnership.

As the new exclusive Jaguar importer, Smeia owns a wide network of showrooms across the main cities in the Kingdom, including Casablanca, Rabat, Tangier and Marrakesh, with extensions coming soon in Fes and Oujda. Smeia also has a dedicated sales team already in place to service new and existing Jaguar customers.

Commenting on the announcement, Bruce Robertson, Managing Director for Jaguar Land Rover Middle East and North Africa said: “Smeia enjoys a reputation as one of Morocco’s leading automotive distributors with nationwide presence, and with its proven track record as our Land Rover dealer in the Kingdom, they were the ideal choice to become the exclusive distributor and importer for Jaguar.

Smeia Jaguar Land Rover Brand Director Saad Bezzate added: “We are proud to be the exclusive importer and distributor for Jaguar in Morocco, and see this as a reiteration of Jaguar Land Rover’s trust in us to represent these two iconic British brands here in Morocco.  With Jaguar’s current line-up and our dedication to customer satisfaction, we are confident that we will provide our valued customers with the ultimate Jaguar experience.”

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Smeia is the only franchisee authorised to carry out after-sales work on Jaguar Land Rover products and confirmed it will honour all existing customer warranty and service requirements through its dedicated sales and after-sales locations in the Jaguar Land Rover showrooms, with a fleet of demo cars and courtesy cars available on request.