Morocco has outperformed for the first time in history car-manufacturers giants China, India, and Japan, in the European market, establishing itself as the leading source of cars for the European Union.
This achievement dethrones the traditionally dominant exporters to Europe, marking a remarkable shift in the automotive export landscape.
In 2023, the value of Moroccan car exports surged to approximately $1 billion USD, reflecting a 30.2% increase from the previous year. The production figures were equally impressive, with 535,825 vehicles manufactured last year—an increase starkly highlighted by revenues that soared past 111 billion dirhams ($30 billion USD).
Looking back to 2021, Morocco sold 175,360 cars, achieving a 30% growth rate compared to 2020. This trend underscores a consistent year-over-year increase in car exports to Europe.
The country’s success in the automotive sector is supported by its advanced assembly capabilities, robust infrastructure, strategic proximity to Europe, and the efficiencies of the Tangier-Med port and free trade zone. Additionally, Morocco’s industrial focus, skilled workforce, and stable investment climate have made it an attractive base for companies aiming to export to Europe from the kingdom.
